Mobile phone development is an important marketing tool in the global technology-driven scenario as companies seek to expand their customer base across categories. However, for every popular mobile phone success story around the world, there are hundreds of handsets that fail - here we try to find out why mobile phones fail. Considering all of the above, it’s worth worrying about crashes of cell phone apps. The reasons for the failure of mobile applications may be related to the marketing strategy of a particular business. But here’s a broader list of some factors that can be red flags and ultimately change the market game.
80-90% of mobile apps launched in app stores remain after one use. The factors that contribute to the failure of a mobile application largely depend on the following parameters:
Lack of understanding of the market
Many factors influence the dynamics of the market. An application that doesn’t consider nuances will likely not interest visitors. The following aspects should be considered:
1. Market needs
One of the main reasons why mobile phone programs fail is not understanding the real-time needs of the market. Two things are related here:
Does the program address a fundamental need or problem?
Does the program offer anything new? If both answers are negative, the chances of success in the program are low. If an application does not have a unique value proposition or UVP, it will not have a large user base and will not add value to the brand. Innovation is key in today’s market. market needs
Philippi is an example of a program built for an unwanted franchise. Failure to do adequate research ultimately led to the closure of the program. The fact that it involves data flow doesn’t help things either!
2. Targeted audience
Unless you’re Steve Jobs and can offer the world something useless, working in an isolated workspace separate from end users is not a good business model.
If you don’t fully research your target audience and their needs, you are halfway to success. Your audience will ultimately decide the fate of your app. However, when you create something, you need to consider the outside audience that influences the success of the program. Let’s say you plan a program that will help 5-7-year-olds understand the rules of English grammar. It is also worth remembering mothers, nannies, and grandparents who can help the child with this program. All your audience and their subcategories should be easily connected to the features of the app. targeted audience
Technical inability
This is due to problems with operation or poorly implemented software. If a function slows down the performance of the program, generates errors, and often crashes, it is usually a bad user experience. Old standards and methodologies and poor coding make the product unusable. Below are the technical disadvantages -
1.
The ambiguity of the mobile application platform
Whether your app works on iOS or Android, if you don’t know the demographics of your target audience and their favorite mobile devices, you’re in trouble. You cannot simply choose a particular website because it suits your preferences. The ambiguity of the mobile application platform
Broken programs are not only the result of problems with performance, quality or poor user experience but also because the developer has not carefully read the platform. Developing applications for the iPhone and Android platforms is a common practice in the mobile world. Great if your audience is working on both platforms.
2.
Appearance imbalance
Many programs leave after the first use because they cannot properly balance the functions. Too many or too few functions - achieving the right ratio requires careful planning and understanding. For example, the video-sharing website Vine is very popular and has about 40 million subscribers. But despite its popularity, it ultimately failed because it did not offer any unique features to its audience other than “Shoot & Post”. Later, TikTok filled this void. He saw the rise and fall of Vine, learned from its mistakes and came out with many traits.
Super control functions
Too many features in an application can confuse users and force them to choose something more specific to their needs - the same goes for not enough features.
3.
Shaky backend support
This is especially true for games and e-commerce applications. For a program to be sustainable, you need strong support. With cloud technology at your disposal, it’s time to use storage and backup tools faster and better.
There are many well-documented cases where applications are unable to handle increased traffic, affecting customer loyalty and returning visitors. Lazy and unstable interior
4.
The performance of the program is not optimized
Non-optimized programs will lose the audience’s attention. Poor optimization is also one of the reasons why mobile phones fail. Application optimization often fails due to coding problems, bandwidth limitations, and weaknesses in network protocols. Neglecting to optimize your app store can cause your app to crash. Performance of non-optimized programs
5.
Avoid beta testing
You will be surprised to know that only 4-6% of applications are released without bugs. Sufficient testing and repetition are essential for the program to accomplish its goal. Beta testing can help you find bugs, get user feedback, and increase product awareness. Although thorough testing requires time and money, it lays the foundation for your product to work perfectly.
6.
User interaction design support
In general, the design of the application should be intuitive and attractive, in addition to providing the necessary features in question. Poor user experience is an indicator of failure, and user satisfaction should be a priority in all areas. Imagine an app designed to help visually impaired people without alarm clocks. These programs limit your user experience, not improve it. The main criteria for developing an application start with user interaction. If your application does not provide any communication or comment to users, they will certainly be interested in using it. User interaction is important for all programs, especially when it comes to participating with your target audience.
